Sullivan + Strumpf, Frieze London 2025. Courtesy Sullivan + Strumpf
The honorable mentions
Various
Lastly, I can’t close this roundup without acknowledging Dastan, Sullivan + Strumpf and Selma Feriani, which each played on their strong regional anchoring to offer a vision that felt true to their values. That’s the key and what ultimately felt missing from Frieze London overall: gallerists committed to the growth of their artists and fairs matching those efforts, playing a critical role in driving commercial interest to significant and emerging contemporary artists, rather than having those commercial appetites set the agenda for what gets to be shown. We’re all better for it when art stays at the center.
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October 18, 2025